Marketing Executive (Digital & SEO Focus)

✅ Responsibilities:

• Plan and execute SEO strategies to improve rankings of key AI-related keywords.
• Conduct keyword research and competitor analysis using tools like Ahrefs, SEMrush, or Google Search Console.
• Build a content calendar aligned with business and product goals.
• Create high-quality written content.
• Create high-quality written content, Optimize website content, blog posts, landing pages, and meta-data for SEO.
• Work closely with AI Prompt Engineer, Sales, and Dev team to gather insights and turn them into readable content.
• Collaborate with the content writer (or write directly) to create product-related articles, use cases, and thought leadership content.
• Manage digital campaigns across Social Platform, Google Ads, and possibly Meta.
• Set up lead magnets, simple email funnels, and landing pages.
• Track and report key performance metrics (traffic, CTR, conversions, etc.)
• Support webinar promotion, product launches, and campaign execution.

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📌 Qualifications:

• 1-3 years of hands-on experience in digital marketing, preferably in a tech or SaaS environment.
• Proficient with SEO tools like Ahrefs, SEMrush, Google Analytics, and Search Console
• Familiar with Social Ads, LinkedIn Ads, Google Ads, and basic retargeting strategies.
• Good copywriting, storytelling and content marketing sense.
• Bonus: Knowledge of HTML/CSS basics, Software knowledge, or ai technology.
• Bonus: : Experience marketing AI, SaaS, or B2B software to SME clients.